In a rather strange pairing, Fox Latin American Channels has teamed with Axe, Unilever’s brand of fragrances for men, to create an animated series titled City Hunters. Produced in Buenos Aires for global distribution, the original production of Fox Factory and content development division Axe Attractions premieres on Fox in Latin America on Monday, Oct. 23, at 11 p.m.
City Hunters explores the world of seduction as an apprentice studies the art of conquering women under an expert on the subject. Axel, a hopeless young man who has been dumped by his girlfriend, has his life turned around when he meets Dr. Lynch, a master creator of men’s fragrances who was the quintessential ’70s playboy. Lynch is a member and the current guardian of Lodge X, a top-secret group that for more than two thousand years has been devoted to the study women and how to get them. Before Lynch can pass on his secrets to Axel, he must first turn the diamond in the rough into a ‘Seductor Absolutis”a man capable of conquering all different kinds of women.
‘To produce animation of this quality is something that would have been unlikely until recently in Latin America,’ says Hern’n L’pez, president of Fox Latin American Channels and managing director of Fox Channels U.K. ‘But to have found a partner such as Unilever and an idea like City Hunters fills us with joy.’
Cristian Cores, marketing regional manager of Axe, adds, ‘In Axe’s team we believe that it is possible to generate entertainment content relevant to the consumer and transmit brand value at the same time. This is the spirit that led us to develop City Hunters.’
City Hunters is directed by Carlos Baeza, who has helmed several episodes of The Simpsons, and the character designs are inspired by the work of world-famous Italian illustrator Milo Manara. Nine episodes fo the series will air on Mondays at 11 p.m. on Fox.


















