A second healthy holiday season for The Polar Express: An IMAX 3D Experience has seen Warner Bros. Pictures’ performance-capture Christmas tale cross the $50 million mark at large-format venues. The film premiered last November, getting off to a slow start before building a good head of steam based on word-of-mouth and the added appeal of the stereoscopic 3-D IMAX experience. The studio is hoping the pic will be a perennial holiday staple and is likely to keep bringing it back to IMAX theaters as long as it keeps making money.
The digitally re-mastered Polar Express was re-released just before the Thanksgiving holiday, returning to IMAX venues on the same day the film hit store shelves on home video. The movie has continuously ranked among the top-20 films in North America, reaching No. 12 last week with a haul of $931,603 on only 66 screens.
Based on a children’s book by Chris Van Allsburg (Jumanji, Zathura), and helmed by Academy Award-winning Forest Gump director Robert Zemeckis, The Polar Express features the voice and likeness of Tom Hanks in multiple roles as a mysterious train takes a doubting young boy on a wild ride to the North Pole and Santa’s headquarters.
The family flick suffered a lackluster $23 million opening weekend in 2004, but, fueled by the IMAX 3D presentations, it has now grossed more than $288 million worldwide. That number is expected to rise even higher as many IMAX theatres across the network report strong advance ticket sales for this weekend and throughout the holiday season.
With The Polar Express, the vffx wizards at Zemeckis’ ImageMovers took motion-capture to the next level with their patented performance capture technology. The system is now in use on Sony’s upcoming Monster House, which Zemeckis is producing for a 2006 bow, and the Zemeckis-directed adaptation of the Old English epic poem, Beowulf, a 2007 release.


















